Mallinckrodt Baker, Inc. Launches Redesigned Web Site For J.T.Baker And Mallinckrodt Chemicals Brands
Phillipsburg, NJ - Mallinckrodt Baker, Inc., a part of Tyco Healthcare, announced the launch of its redesigned web site, www.mallbaker.com. Created to better serve its global customer base for the J.T.Baker and Mallinckrodt Chemicals product lines, the new site features an easy-to-use interface, allowing readers faster and easier access to each of Mallinckrodt Baker's industry segments.
The web site was designed in part to merge the previous J.T.Baker and Mallinckrodt Chemicals sites into one consistent navigational structure, while still providing an easy data source for Mallinckrodt Baker's pharmaceutical, laboratory chemicals and microelectronic materials groups. Customers can now view cataloged SKUs by the brand , or switch to various Mallinckrodt Baker product lines under the same web domain. Prior to the redesign, Mallinckrodt Baker maintained separate web sites for the J.T.Baker and Mallinckrodt Chemicals brands, as well as a corporate site.
"The re-creation of the Mallinckrodt Baker web site allows us to successfully house each of our divisions within one uniform site," said Paul Smaltz, Senior Director, Global Marketing. "This is an example of Mallinckrodt Baker's dedication to its customers, who can now search the catalogs and technical data provided by each of our brands, without opening more than one site at a time."
Along with the consolidation of web domains, the new site offers improved navigational options, allowing users to more easily access data such as product catalogs, Material Safety Data Sheets (MSDSs) and certificates of analysis. Users can also locate global distribution partners and browse Mallinckrodt Baker's technical library and product literature.
SOURCE: Mallinckrodt Baker, Inc.