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San Jose, CA - To further ensure the safety of all of its pet foods, Natura Pet Products has announced that, effective immediately, a new protocol will be added to its standard 120-point quality control program that will test for cyanuric acid.

Although Natura has not been implicated in any of the recent recalls, the company is committed to producing the healthiest pet food in the world and has pledged to test all of their products to ensure 100% safety. Natura is currently testing for melamine contamination, but recent reports have found that melamine combined with cyanuric acid — rather than melamine alone — likely caused the kidney damage in pets that ate tainted food.

Cyanuric acid (1,3,5-triazine-2,4,6-triol, C3H3N3O3) is an organic compound commonly used as a water treatment stabilizer for swimming pools and hot tubs and is a metabolite of melamine. This compound was found in some of the tainted ingredients and in the tissue and urine of some of the animals that ate the contaminated food.

Since the March Menu Foods recalls, Natura has made several bold decisions related to the nutritional health and safety of its products. In addition to becoming the first pet food company to guarantee its products are 100% safe from melamine, Natura is in the process of acquiring a canning plant so that it can exercise complete control over the production of all of its products. Natura does not use any protein supplements from non-U.S. sources.

"Nothing is more important to us than being able to tell our distributors, retailers and customers with absolute certainty that we are providing them with pet food that is healthy and safe," said Peter Atkins, President of Natura.

SOURCE: Natura Pet Products